Industry News

ST CATHARINES MAZDA's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

Mazda CX-5 and Mazda6 earn superior ratings from IIHS - See more at:

Apple CarPlay and Android Auto Finally Available in Mazda Vehicles

The small crossover inherits G-Vectoring Control

Mazda 3 is a car with comfort and performance

All-new Mazda CX-4 coming to Beijing Auto Show for world debut

The all-new Mazda CX-4 will expand the Mazda family when it debuts globally at the Beijing Auto Show on April 25th. Featuring the full range of SKYACTIV technology and KODO design, this latest addition is based on the hot Koeru concept that generated quite a buzz at the Frankfurt Auto Show last September..., Mar. 14, 2016, Josée Paquet

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2016 Canadian Green Car of the Year finalists announced

The race for the 2016 Canadian Green Car of the Year awards is on with three finalists now vying for the crown in six different categories. The winners will be crowned on April 15th at the Green Living Show in Toronto... Meet the finalists…Internal combustion engine (gasoline or diesel: Honda Civic 1.5T, Mazda3 GS, Ford Focus 1.0L EcoBoost... Performance car: Mazda MX-5, Tesla Model S P90D..., Mar. 14, 2016, Josée Paquet

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Mazda CX-9's fuel economy rating jumps 35% for 2016

Mazda says the redesigned 2016 CX-9 received a Natural Resources Canada fuel economy rating of 10.5 L/100 km city and 8.3 L/100 km highway, a 35 per cent improvement compared to the outgoing version of its largest crossover. A new 2.5-litre turbocharged four-cylinder is perhaps the biggest contributor to the three-row CX-9's impressive fuel economy numbers…, Mar. 14, 2016, Dan Ilika

U.S. automakers (and buyers?) lead January sales to unexpected gains

Out like a lamb, in like a lion, When December auto sales posted only monthly decline of 2015 - amidst a climate of economic negativity - nobody expected much from the January results. Instead, sales surged 9.6 per cent... Mazda: 3,383..

Canadian AutoWorld, Mar. 2016, p. 4, 6, Jeremy Sinek

General Industry News

Ex-worker says VW destroyed documents

DETROIT - Volkswagen deleted documents and obstructed justice after the U.S. Environmental Protection Agency (EPA) accused the company of cheating on emissions tests, a former employee alleged in a lawsuit. Daniel Donovan says, in a whistleblower case, that he was wrongfully fired Dec. 6 after refusing to participate in the deletions and reporting them to a supervisor. The lawsuit says that the evidence deletion continued for three days after the Sept. 18 allegations from the EPA and despite a hold order from the Justice Department...

Toronto Star, Mar. 15, 2016, S8, Tom Krisher, AP

BMW sets stage for ride-sharing battle

BMW AG is said to be exploring offering a ride sharing service, something that would pit it against the mighty Uber. The automaker's plan doesn't yet seem full y hatched - but it looks like a sensible defensive manoeuvre to counter the challenge from the ride- sharing app. BMW board member Peter Schwarzenbauer told Germany's Spiegel Online that he could envisage expanding its DriveNow car- sharing operation to include a ride-sharing element...

National Post, Mar. 15, 2016, FP8, Chris Bryant, Bloomberg

Not shying away from a comparison test, Mazda put its i-ACTIV AWD vehicles up against the Honda CR-V and Subaru Forester                                               

No appreciation for appreciation

A starring role in The Fast and the Furious may have assured the investment grade of the Toyota Supra Twin Turbo, but Gary Hooper and Bill MacEachern bought theirs entirely on merit, well before the first street racers sped across the screen in 2001... "So I test-drove four cars: The Corvette had lots of power but was a little crude. Nissan's 300ZX felt a little too heavy, sluggish steering. The Mazda RX-7 was very nimble, handled well, and then I drove the Supra: It felt solid like it was made out of a bar of iron, handled well, was every bit as fast as the Corvette."...

Globe and Mail, Nov. 19, 2015, D5, Dan Proudfoot

Spotlight on the Los Angeles Auto Show

The Los Angeles Auto Show is one of the most important events on the automotive calendar. Each year, manufacturers are drawn to this event and unveil some of their best-selling vehicles. 2015 won't be an exception. Here are some of the most awaited launches:.. Mazda is coming with its latest CX-9..., Nov. 18, 2015, Frédérick Boucher-Gaulin


Mazda scraps Mazda2 plans in Canada

Mazda Canada has announced it will not to launch the next generation 2016 Mazda2 in Canada due to the rapidly shrinking subcompact segment of the automotive market place. The B-car segment, as it is commonly referred to, is in significant decline as consumers continue to focus attention on crossovers and SUVs..., Nov. 18, 2015, Jeff Voth

2016 Mazda CX-9

Photos: That's it! It is done! The final piece of Mazda's SKYACTIV and KODO design puzzle has fallen into place. It was the Mazda CX-9., Nov. 18, 2015


The top 10 fuel-efficient midsize family sedans

Although today's fuel prices are relatively low, one way families can reduce their overall vehicle costs is to look for the most fuel-efficient car possible - which is why we pulled together the 10 most fuel-efficient new midsize family sedans based on Transport Canada's latest estimates... 9th Place: 2016 Mazda6 GX - 7.6 L/100 km: The four-cylinder gas engine Mazda6 is arguably the most fun-to-drive family sedan you can buy, but it can also be quite miserly at the pumps, too... 6th Place: 2016 Mazda6 GT - 7.3 L/100 km: Although you have to pay for the top model, the $34,725 Mazda6 GT is a wonderful combination of luxury, driving pleasure and fuel economy..., Nov.18, 2015, John LeBlanc


Honda has the most high risk models in Takata air bag recall

DETROIT -- Cars and trucks from the 2008 model year or older that were originally sold or registered in high humidity areas along the U.S. Gulf Coast are getting top priority for repairs as the government commences the massive Takata air bag inflator recall... In addition to Honda and Fiat Chrysler, Toyota had five vehicles in the top group, and Ford, Mazda, Nissan and Subaru tied with three each. Daimler vans, Mitsubishi and General Motors each had two models, while BMW and Daimler Trucks had one each..., Nov. 18, 2015, AP


General Industry News


All-electric taxi firm set to launch in Montreal

Canada's first electric taxi service will be out on the streets of Montreal next week, though some worry this green innovation may only add to the struggles for traditional cab owners already hit hard by UberX. Montreal entrepreneur Alexandre Taillefer presented the new company, called Téo, Wednesday at the firm's garage, where he unveiled a fleet of dozens of new green and white electric cars in front of mayor Denis Coderre and representatives from Hydro-Québec and Vidéotron. The firm will begin testing the service next week with 500 volunteer riders before it becomes available to everyone in March 2016...

National Post, Nov. 19, 2015, FP8, Damon van der Linde

Mazda CX-5 and Mazda6 earn superior ratings from IIHS 

The U.S. Insurance Institute for Highway Safety (IIHS) has awarded both the 2016 Mazda6 and 2016 Mazda CX-5 (shown) with a "Superior" safety rating.

The 2016 Mazda CX-5 and Mazda6 have each received a "Superior" rating from the U.S. Insurance Institute for Highway Safety (IIHS) in its latest evaluation of crash prevention systems.

The 2016 Mazda CX-5 and Mazda6 can both be equipped with Mazda's i-ACTIVSENSE advanced safety technologies, an umbrella term covering a series of advanced safety features developed in line with Mazda Proactive Safety, which make use of detection devices such as milliwave radars and cameras.

They include active safety technologies that support safe driving by helping the driver to recognize potential hazards and pre-crash safety technologies that help to avert collisions or reduce their severity in situations where they cannot be avoided.

The 2016 CX-5 GY model features Mazda's Blind Spot Monitoring (BSM), which helps detect vehicles approaching from the blind spot areas at the sides and rear. BSM also incorporates Mazda's Rear Cross Traffic Alert (RCTA) function, which alerts the driver when it detects vehicles approaching from either side as the driver backs up.

The CX-5 Grand Touring also offers optional Smart Brake Support (SBS), which helps avoid frontal collisions or minimize damage when travelling mid- to high-speed by automatically braking when the vehicle senses an emergency ahead and Mazda Radar Cruise Control (MRCC), which automatically controls the vehicle speed to maintain the safe following distance in accordance with the target speed set by the driver.

Mazda News Coverage

These cars are longest lasting we've ever driven

We asked our Driving experts about the cars they've owned with the highest kilometres - and their secrets on making them last so long. Here's what they told us... The highest- miler I owned was a 1988 Mazda MX- 6 GT. I still miss this car a great deal: I took it drag- racing with just under 300,000 kilometres on the clock and it went 14.2 seconds in the quarter- mile run... Lesley Wimbush: My 1992 Mazda 323 has 250,000 hard-earned kilometres on the odometer and is still running strong. Admittedly, I've been rather lax about its cosmetic needs, so it looks like the beater that it is. But the fluids are changed regularly and it's one of the easiest cars to diagnose and maintain; I do most of the basic repairs myself...

Calgary Herald, Sept. 2, 2015, F3, Editors

Mazda Reveals a New Style for its Dealers

Even if you rarely travel, you probably noticed that every dealer of a given brand all looks the same. This is because every company adopts a visual "branding" for its dealers in order to reflect the "image" of the company.  The same goes for restaurants with multiple franchises, where all of them must be built with the same material in order to be almost identical, so customers won't think twice before coming in.  Mazda just revealed the new style of its dealerships. You can see it on the cover picture..., Aug. 31, 2015, Marc-André Gauthier

Mazda Reviews

SUV Review: 2015 Mazda CX-9 GT

SPRINGBROOK, P.E.I. - "Compromise " is a great descriptor for the majority of family road trips. In most cases, Ma and Pa would prefer to be at an all-inclusive resort with nary a child in sight, whereas the kids would rather spend every single freakin' day at the local amusement park, riding the roller coaster enough times to make their sodium- and sugar-filled lunch make a second, unauthorized appearance... To minimize compromise on all fronts, I borrowed a 2015 Mazda CX-9 GT for a two-week family holiday this summer on Canada's smallest province, Prince Edward Island..., Sept. 1, 2015, John LeBlanc

Essai long terme Mazda6 GT 2015 2e partie: sur la route de l'Ontario

Quelques journées de vacances bien méritées (n'en déplaise à mon rédacteur en chef), et une folle envie de partir au volant de la Mazda6 que nous conduisons depuis plusieurs semaines ont suffi pour nous décider : chérie, fiston, sa copine et moi avons rempli le coffre de la voiture de valises, et en route..., Aug. 31, 2015, Marc Bouchard

General Industry News

Driverless car follows rules where human drivers don't

MOUNTAIN VIEW, CALIF. - Google, a leader in efforts to create driverless cars, has run into an odd safety conundrum: humans. Last month, as one of Google's self-driving cars approached a crosswalk, it did what it was supposed to do when it slowed to allow a pedestrian to cross, prompting its "safety driver" to apply the brakes. The pedestrian was fine, but not so much Google's car, which was hit from behind by a human-driven sedan. Google's fleet of autonomous test cars is programmed to follow the letter of the law. But it can be tough to get around if you are a stickler for the rules...

Toronto Star, Sept. 2, 2015, S12, New York Times

U.S. vehicle sales stronger than expected on trucks, SUVs

The U.S. auto industry powered ahead in August, topping sales estimates and shrugging off gyrating stock markets as consumers continued to show their penchant for pickup trucks and SUVs. U.S. auto sales were the strongest in any month since July, 2005. The annualized selling rate in August was 17.8 million vehicles, according to Autodata Corp., well above expectations of 17.3 million. The six largest auto makers in the U.S. market all beat the sales forecasts of industry analysts, with Toyota, Honda, Nissan and GM reporting declines that were not as severe as expected...

Globe and Mail, Sept. 2, 2015, B5, Bernie Woodall, Reuters

Mazda 6 Etched In History

Today, Feb 13, 2014, the Mazda6, our flagship vehicle, etched its name in history after winning the overall AJAC Canadian Car of the Year award. This impressive achievement confirms what all of us already knew - the 2014 Mazda6 is nothing short of a Game Changer, once again raising the bar and outclassing other cars in its segment.


In addition to this great news, today the 2014 Mazda3 took home the Canadian ALG Residual Value Award for the compact car segment. The Mazda3 is forecasted to retain the highest percentage of MSRP after a four-year period, proving that it has been designed to withstand the test of time.


These two awards only represent the tip of the iceberg, and join the long list of accolades the 2014 Mazda6 and 2014 Mazda3 has earned, including:

·        AJAC: 2014 Car of the Year - Mazda3 Best New Small Car under $21,000

·        AJAC: 2014 Car of the Year - Mazda3 Best New Small Car over $21,000

·        AJAC: 2014 Car of the Year - Mazda6 Best Family Car (over $30K)]

·        Canadian Automotive Jury:  Mazda3" Best of the Best" Grand Prix

·        Mon auto 2014: Mazda3 2014 - Prix coup de c?ur de l'année

·        Le Guide de l'auto 2014 : Mazda6 2014 Meilleure nouvelle voiture de l'année

·        L'annuel de l'automobile 2014 : Mazda6 2014 Véhicule de l'année

·        Motoring TV: Mazda3 2014 Car of the Year

·        Mazda3 and Mazda6 both named an IIHS Top Safety Pick +

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Mega Update - Mazda 2013

Mega Comparison Test: 2013-2014 Compact Cars

There are big fish in small ponds, and there are small fish in big ponds. The compact car segment is a huge pond - and these little fish are big business... In all, our test was comprised of the Chevrolet Cruze, Dodge Dart, Ford Focus, Honda Civic, Hyundai Elantra GT, Kia Forte, Mazda3, Nissan Sentra, Subaru Impreza, Toyota Corolla and Volkswagen Jetta. The Honda Civic, Hyundai Elantra, Mazda3 and Toyota Corolla are the salesroom heavyweights (each at over 30K Canadian sales to date this year), regularly smashing the opposition in the volume shootout, but are they the best?..., Nov. 29, 2013, Jacob Black


Rotary engine returns with Mazda2 prototype

The rotary engine is back. Actually, it's quite literally in the back, crammed beneath the trunk of this Mazda2, where it's making a whopping 30 horsepower and emitting the pew-pew-pew soundtrack of George Jetson's grocery getter. Well, whatever it's doing, it's nice to see you again, you funny little triangle motor. This prototype is a one-off all-electric version of the Mazda Demio, known in our market as the smiley-faced Mazda2. Mazda sells a plugin variant as a fleet car in the Japanese home market...

Montreal Gazette, Dec. 2, 2013, C8, Brendan McAleer, Postmedia News


Mazda's innovation on display

TOKYO - Canadians may never see the cars Mazda introduced at the Tokyo Motor Show, but they're part of the evolution of what will be on our roads in just a few years. There's no business case for importing the new Mazda3 Hybrid, says Mazda Canada president, Kory Koreeda. Despite the conventional car's popularity, he believes hybrids just don't sell to North Americans in enough quantity to make them a worthwhile import...

Toronto Star, Nov. 30, 2013, W14, Mark Richardson


Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design. This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car..., Nov. 30, 2013, Jeffrey N. Ross


Honda Accord named Green Car Journal's 2014 Green Car of the Year winner

After giving heavy consideration to each of the five finalist nominated for the Green Car of the Year program, Green Car Journal named the 2014 Honda Accord winner of its prestigious award for 2014... Honda's Accord emerged on top of an exceptional field of finalists including the Audi A6 TDI, BMW 328d, Mazda3 and Toyota Corolla...

Brampton Guardian, Nov. 29, 2013, W12, Metroland Media


Mazda3 and Corvette Stingray named 2013 Innovation Vehicle of the Year winners

The Motor Press Guild (MPG), the largest automotive media association in North America, has announced the two winners of its 2013 Innovation Vehicle of the Year (IVY) Award. The 2013 Mazda Mazda3 won the inder (US) $29,000 class and 2013 Chevrolet Corvette Stingray taking the accolate for the (US) $29,000 and over category...

Brampton Guardian, Nov. 29, 2013, W15, Metroland Media


Buying an SUV? There's something for every budget

... Budget: Under $35,000 The Mazda CX-5 continues to wow autojournalists for its sporty driving, good looks and impressive fuel economy. This engaging CUV has Miata in its blood and employs Mazda's Skyactiv philosophy to maximize efficiency. In his road test, David Booth says the CX-5, "remains a sporty handling, fairly roomy and a decidedly pretty compact sport ute. It offers superior performance to its direct competitors and, compared with the turbocharged fours that rule the compact premium segment, better fuel economy."..., Nov. 29, 2013, Jodi Lai


2014 Mazda Mazda3

Shortly after its introduction as a 2004 model, the Mazda3 quickly became a darling of the compact car market. In 10 years, it's never achieved best-seller status, but it has gained a reputation for looking, feeling and driving like a car more expensive. Against class mainstays like the Honda Civic and Toyota Corolla, this little Mazda traded some fuel economy for a more engaging driving experience. Consider this car the reason Honda redesigned the Civic two years in a row..., Nov. 29, 2013, Chris Chase


Long-Term Test Arrival: 2014 Mazda3 Sport GS

When Mazda replaced the Protegé in 2003 with the first generation Mazda3, a new design language began to emerge from the Hiroshima-based automaker. Previously, the only exciting offering in the lineup was the Miata, at least to look at, and even then it was aimed toward a limited proportion of the population. Take-rates for the Mazda3 in Canada float between half or a third of the US, a testament to how much Canadians like small, well designed cars. But, since 2008, it hasn't cracked the 50,000-unit sales high jump..., Nov. 29, 2013, Mark Stevenson

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Canadian Automotive Jury Picks 2014 Best of the Best Finalists

Canadian Automotive Jury picks 2014 Best of the Best finalists

The Canadian Automotive Jury (CAJ) has announced its fifth annual Best of the Best finalists. The Jury has a coast-to-coast reach in all forms of media including newspapers, radio, television and online. The 2014 finalists (in alphabetical order) are: Audi RS7, BMW 4 Series, Cadillac ATS (2013 winner), Chevrolet Corvette, Chevrolet Impala, Infiniti Q50, Jaguar F-Type, Kia Forte, Mazda3, Mazda6, Mercedes-Benz, CLA Volkswagen Jetta Hybrid.

Hamilton Spectator, Nov. 14, 2013, WH4



Surprise automnale que la nouvelle Mazda3 2014, une compacte à cinq portes qui sera suivie de l a berline à quatre portes ce mois- ci. Outre son style franchement unique et son prix de détail un poil sous 16 000 $, une consommation d'essence sur route annoncée de 4,7 L/ 1 00 km fera partiellement oublier la mauvaise réputation de Mazda de ce côté. Dans l'ensemble, voilà un nouveau modèle qui replace Mazda en tête de peloton du marché, fort convoité au Québec, des automobiles compactes...

Le Journal de Montreal, Nov. 14, 2013, A2, Alain McKenna


SUVs/ Crossovers - Mazda CX-5

Last year's all-new CX-5 gave everyone a chance to sample Mazda's new Skyactiv technologies, and most came away impressed with this sensible-looking crossover's blend of engaging driving dynamics and good fuel economy. However, load the 2.0L-powered model with too much weight and all-wheeldrive and it started feeling a little sluggish. While this most efficient option remains for front-driver base models, mid-level cars get the punchier 2.5L that's shared with the Mazda6 sedan...

Edmonton Journal, Nov. 14, 2013, C2, Postmedia News


Sedans - Mazda3

All-new for 2014, the muchanticipated Mazda3 sedan and hatchback debuted with the same impact as the original's groundbreaking unveiling. In either variant, Mazda's full suite of efficiency-enhancing technologies - dubbed Skyactiv - provides great fuel-economy, but not at the expense of driving pleasure. The 155-hp base four-cylinder has plenty of pep, and both the six-speed automatic and crisp, 6-speed manual gearbox provide unexpected thrills. Steering is great, and the lightened chassis handles very well...

Edmonton Journal, Nov. 14, 2013, C5, Postmedia News


Shifting the goalposts in the compact-car segment

All-new compact sedan and hatchback combine fun-to-drive dynamics, efficient powertrains, stylish exterior, upscale interior. All-new for 2014, the highly-anticipated Mazda3 sedan and hatchback burst onto the scene with the same impact as the original's ground-breaking debut. A great-looking car in either variant, Mazda's full suite of efficiency-enhancing technologies - dubbed Skyactiv - provide great fuel-economy, but not at the expense of driving pleasure...

Vancouver Province, Nov. 14, 2013, B33


More power, still amazingly efficient

Last year's all-new CX-5 gave everyone a chance to sample Mazda's new SkyActiv technologies, and most came away impressed with this sensible-looking crossover's blend of engaging driving dynamics and good fuel economy. However, load the 2.0-litre up with too much weight and all-wheel-drive and it started feeling a little sluggish...

Vancouver Province, Nov. 14, 2013, B34


The only 6-cylinder Mazda

With Mazda's SkyActiv four-cylinder technology proliferating throughout the range, only one vehicle remains equipped with their powerful 3.7L V6 offering - the CX-9. This seven-passenger family hauler, still sleek-looking after last year's cosmetic refresh, has plenty of space for Mazda fans with a burgeoning brood, and rides and handles better than you expect from a large crossover...

Vancouver Province, Nov. 14, 2013, B34


Sure the fuel economy's great - but just look at it!

Simply beautiful, the new Mazda6 looks like it should cost twice as much as it does - and burn twice the amount of fuel. Happily, for the family on the go, this totally redesigned car only sips the gas thanks to its high-compression 2.5L four-cylinder engine and efficient six-speed automatic...

Vancouver Province, Nov. 14, 2013, B34


2014 AJAC Canadian Car of the Year Award Finalists Revealed

... The top three car, SUV, and pickup finalists in twelve "Best New" categories were announced today by the Automobile Journalists Association of Canada, better known as AJAC. The results were tabulated by KPMG, the accounting firm that works with the association and its Canadian Car of the Year awards...Small Car (under $21k): Mazda3..., Nov. 13, 2013


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2013 LA Design Challenge concepts are like scion fiction for the road

This year's LA Design Challenge had a theme of "Biomimicry and Mobility: 2025? and features the most interesting and futuristic concepts we've ever seen. The winning entrant will be select on November 21 and judges might have a difficult time, considering every participant has a quality concept to show off... Mazda, on the other hand, studied how insects have adapted and applied that into the idea that humans will no longer be driving their own cars by 2025., Nov. 13, 2013, Jason Siu 


2014 Mazda6 earns popular mechanics 'Car of the Year' 

Ring one up for Mazda. The Japanese brand's midsize offering, the Mazda6, has been named Popular Mechanics' Car of the Year. The 6 received a comprehensive reworking for the 2014 model year that saw it adopt sleek, sexy sheet metal; a clean, logical interior; and powertrain technologies that allow it to net some of the best fuel economy available in a gas-powered, non-hybrid sedan..., Nov. 12, 2013, Brandon Turkus


Mazda Reviews


Day-by-Day Review: 2014 Mazda3 Sport GT

Sometimes cars come to me in perfectly sequence - although this may not be perfect, driving a Mazda3 the week following a Civic is pretty darn close. This week I'm behind the wheel of the all-new 2014 Mazda3 Sport GT, the hatchback version of the 3 and in top GT trim, though not quite fully loaded with all available options..., Nov. 13, 2013, James Bergeron


General Industry News


Canadian plants gain advantage as sliding loonie cuts costs

The costs of new employees at auto plants represented by the Unifor union are about 15 per cent lower than the costs of similar employees represented by the United Auto Workers at U.S. factories, Bank of Nova Scotia economist Carlos Gomes says. The costs of a new employee at a U.S. plant are about $37 (U.S.) an hour, compared with about $32 (Canadian) at plants operated by Chrysler Group LLC, Ford Motor Co. and General Motors Co. in Canada, Mr. Gomes said in his monthly report on the industry issued Wednesday...

Globe and Mail, Nov. 14, 2013, B5, Greg Keenan


Gains expected in auto sector

Canada's auto industry is poised to reap the benefits as nearly record high demand for vehicles has some plants across North American "bursting at the seams," a report predicts. While Mexico has been a big winner in recent years in attracting global auto industry investment, it won't be able to meet all the increased demand in North America next year, Scotiabank auto analyst Carlos Gomes noted Wednesday...

Toronto Star, Nov. 14, 2013, B1, B2, Dana Flavelle


2014 Mazda6 earns Popular Mechanics' 'Car of the Year'

"Ring one up for Mazda. The Japanese brand's midsize offering, the Mazda6, has been named Popular Mechanics' Car of the Year. The 6 received a comprehensive reworking for the 2014 model year that saw it adopt sleek, sexy sheet metal; a clean, logical interior; and powertrain technologies that allow it to net some of the best fuel economy available in a gas-powered, non-hybrid sedan.

Popular Mechanics praised the 6's Skyactiv 2.5-litre, 184-horsepower engine, as well as its agility and responsiveness during testing. It also remarked on the functional, but well designed cabin, and the degree of available technology.

"The Mazda6 really impressed us with how well it delivers so many things modern car owners want: great mileage, fun road-handling, upscale features and looks - and remarkable value," said Jim Meigs, Editor-in-Chief of Popular Mechanics.

"To be named Car of the Year by a publication as esteemed as Popular Mechanics is as flattering as it is humbling," said Mazda's president and CEO, Jim O'Sullivan.

Besides crowning the Mazda6 as Car of the Year, Popular Mechanics named the new Chevrolet Corvette Stingray as its Performance Car of the Year, the Nissan Versa Note as its Value Car, the new Ram Heavy Duty as its Hauler, and the Mercedes-Benz S-Class as its Technical Innovation of the Year. Scroll down for the official press release from Mazda and Popular Mechanics."

Article can be found here:


2014 Mazda3 sedan: the new benchmark?

VANCOUVER (British Columbia) ? That development, which has become what they call SKYACTIV technology, is now being applied to every Mazda model that gets introduced or redesigned. After the 2013 Mazda CX-5 and the 2014 Mazda6, it was the Mazda3's turn to get SKYACTIVated from head to toe..., Sept. 30, 2013, Michel Deslauries


First Drive: 2014 Mazda3

Vancouver ? I've always thought highly of the Mazda3, a car that could easily handle city traffic and then, when the road opened up, turn into a capable curve-carver with its delightful response and handling. And now, with the all-new 2014 model, it gets even better. While the last-gen 3 incorporated most of Mazda's fuel-saving SkyActiv technologies, this new one is now based completely on them, including its optimized engines, lightweight construction, and available on the 2.5-litre model, a "smart" alternator and capacitor system that reduces parasitic drag..., Sept. 29, 2013, Jil McIntosh 


First drive: 2014 Mazda3

VANCOUVER ? When a product is successful as the Mazda3, it is critical that you get it right when it's time to make changes. The first two generations of Mazda's popular compact have been award winners around the globe ? 136 honours, in fact, since the model was launched in 2003. That heritage hasn't been lost on those charged with creating Gen 3..., Sept. 29, 2013, Clare Dear


Mazda3 set to dominate

This is an important car for Mazda. Sitting at a press conference in Vancouver, BC for the launch of the 2014 Mazda3, the representative states one in every three Mazda vehicles sold in Canada is a Mazda3. Put another way, they need to get this right. A few hours later, after my initial test drive to Whistler and back on the Sea- to-Sky highway, I am confident to say, get it right they did. A top seller across Canada since it first launched in 2003, the 2014 edition represents the 3rd generation Mazda3. Available in both sedan and hatchback models from the very beginning; the newest version continues this trend across the model range..., Sept. 28, 2013, Jeff Voth


New Mazda3 takes a good thing and makes it even better

VANCOUVER, B.C. ? The Mazda3 has ranked as the compact segment leader for as long as it has been around ? 136 awards says it all. The replacement takes the 3!s basics and amps them up in all areas, which means it is destined to remain the benchmark when it hits the road. The third-generation Mazda3, which is offered in GX, GS and GT derivatives of the sedan and hatch, has a sharper style, a richer content list and a full suite of Mazda's Skyactiv technology..., Sept. 27, 2013, Graeme Fletcher

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Comparison: Ford Escape vs. Honda CR-V vs. Mazda CX5

Goldilocks wants a new compact crossover. As circumstances would have it, she's in luck. She's interested in a segment chock full of nice vehicles from just about every carmaker you can think of -- from Kia to Range Rover and every manufacturer in between.

In the high-volume part of the compact SUV group, there are two numbers winners, the Honda CR-V and the Ford Escape, which tend to duke it out for the top sales spot. Goldilocks wants a mainstream, well-equipped vehicle that comes standard without sticker shock, so she'll be looking at both of these vehicles. As a bonus, they're both new: a redesigned CR-V debuted a few months ago, and a brand new Ford Escape will be hitting showrooms shortly.

There's a third new player on the field, too: the Mazda CX-5. Not only is it new this year, it replaces the Tribute, which used to be a rebadged Escape. We gathered all three vehicles for a day of driving and realized that while their recipes are almost identical, the end result is three very distinct flavors. Which one will Goldilocks like best? Well, it depends on what kind of porridge she prefers.

2012 Honda CR-V AWD EX-L NAV

Honda has a long reputation for getting stuff right, and while some of the company's other products have missed the mark lately, the CR-V is chugging along nicely. This is the vehicle that virtually defines its class -- and, indeed, the two competitors we rounded up are near clones of the Honda: all three measure within 0.6 inch in length, 0.6 inch in width, and 0.8 inch in height. They come exclusively with four-cylinder engines and all offer the choice between front or all-wheel drive. The "Cute Ute" has been boiled down to a formula (we'll call it Goldilocks Porridge Reduction) and you could certainly argue that Honda's CR-V has, historically, had the winning recipe.

There's nothing particularly high-style about the CR-V -- on the outside, it's anything but sexy, with a bizarre front end, a minivan profile, and small (in this company) seventeen-inch wheels with tall sidewalls. Inside, it's a similar story, with gathered leather seats that look like they're from a 1990s Acura. Even our fully loaded tester doesn't come with keyless-go, so you'll have to put a metal key into the ignition switch. It does have a navigation system, although its monochrome graphics seem to have been inspired by an Atari 2600. There's another LCD screen, too, which is slightly better -- think original Nintendo -- but it's too small, too far away, and displays occasionally redundant information in a font and color scheme that doesn't match the nav screen's.

2012 Honda CR V AWD EX L NAV Front View 2 2012 Honda CR V AWD EX L NAV Front View 2012 Honda CR V AWD EX L NAV Front Right View 2012 Honda CR V AWD EX L NAV Left Side View 2012 Honda CR V AWD EX L NAV Badge

Sounds like a bitter bowl of porridge, doesn't it? Well, it's not. The CR-V might not win on presentation, but if you have an appetite for utility, the Honda wins the taste test by a mile. The minivan looks mean minivan usability: there are enormous storage bins everywhere, for example. The high console-mounted shifter feels just right in your hand, and the seats are comfortable. Best of all, the rear seats fold flat in the most breathtakingly simple mechanical origami this side of an Alton Brown cooking contraption -- no motors are involved, just a gentle tug on one of the two handles mounted cleverly (and accessibly) by the rear hatch. In one motion, the seat bottoms flip up and forward, then the seatbacks flop down. The CR-V might be the same size as these other two vehicles, but no one told its interior -- cargo room dwarfs the other two vehicles with the seats up or down. And the liftover height is impossibly low.

Should Goldilocks fancy herself a racecar driver, she'll be excited by the highest redline here. Honda's 2.4-liter straight-four is torquey and chock full of personality, and it makes its 185-hp power peak right at its lofty 7000-rpm redline. Unfortunately, it's mated to a five-speed automatic that's geared for fuel economy, not performance. Red light! Green Light! ...No! No wheelspin (thanks to an electronic AWD system that preemptively sends power rearward), but also not so much in the way of acceleration. The wait to get through first gear is a long one -- you'll be nearing freeway speeds before you feel the first shift. And second gear is virtually identical to the Mazda's third: it's good for a rather shocking 83 mph. Acceleration isn't painful, but it's never exhilarating, either.

2012 Honda CR V AWD EX L NAV Cockpit 2012 Honda CR V AWD EX L NAV Driver Seat 2012 Honda CR V AWD EX L NAV Gauges 2012 Honda CR V AWD EX L NAV Stack 2012 Honda CR V AWD EX L NAV Engine 2012 Honda CR V AWD EX L NAV Cargo

The CR-V's electric power steering is far too overboosted to let road feel through to the wheel, and its ratio (16.7:1) is, by a wide margin, the slowest of the group. Its ride is slightly busy over broken pavement and the suspension can get a bit loose over big bumps. The Honda's ground clearance trails the other two vehicles by a wide margin (6.7 inches for AWD models versus 7.9 for the Ford and 8.5 for the Mazda), which might make it less capable in deep snow.

Not much about the CR-V will excite Goldilocks' inner Danica Patrick, but when it comes to an extremely usable, dependable, and very well put-together compact crossover, this porridge's lack of spice means it'll appeal to many and offend very few.

The Specs

PRICE: $30,605/$30,605 (base/as tested)
ENGINE: 2.4L I-4, 185 hp, 163 lb-ft
TRANSMISSION: 5-speed automatic
EPA MILEAGE: 22/30 mpg

2013 Ford Escape Titanium 4WD

A Ford-loving Goldilocks is in trouble if she's indecisive, because unlike the other cars here, which are available with one single engine offering, the Escape comes with your choice of three. Base models are equipped with a 2.5-liter, 168-hp four. Next up is an EcoBoost (turbocharged, direct-injection) 1.6-liter that makes 178 hp. And leadfooteded Goldilocks can have an EcoBoost 2.0-liter that makes 240 hp.

Call us GoldiLeadfoots, because we tested the top-of-the-line Escape with every bell, whistle, and Bear Detection System. Well, not the last bit, but the Escape is, in this group, a rolling techno showcase. It came equipped with keyless-go, blind-spot monitoring with cross traffic alert (meaning it'll let you know if you're about to get sideswiped while backing out of a parking spot), automatic HID projector headlights, LED daytime running lights, active park assist (meaning it'll park itself), a power rear liftgate with Hokey-Pokey control (meaning it'll open or close electrically if you wave your foot under the rear bumper), a full-length panorama glass roof, and, of course, the MyFordTouch infotainment system -- which includes SYNC voice-activated commands, navigation system, a killer Sony sound system, and a touchscreen to control it all. It has four auto-up and -down power windows -- the other cars have it only on the driver's porthole.

There's no reason for Goldilocks to even sample the other cars' seats -- Ford's Sport Seats are "wow!" comfortable, and they're trimmed in leather and, like the others, heated. The Escape's cabin is full of angles and edges, including the rim of the steering wheel, which is uncomfortable to hold as a result. But the turquoise needles on the gauges are a cool touch -- and the high-resolution, colorful, and customizable LCD screen between the gauges trumps all.

2013 Ford Escape Titanium 4WD Front View 2 2013 Ford Escape Titanium 4WD Front View 2013 Ford Escape Titanium 4WD Front Right View 2013 Ford Escape Titanium 4WD Left Side View 2013 Ford Escape Titanium 4WD Badge

Although MyFordTouch has been substantially revised (the previous one was, to use a word, dreadful), its clear, colorful, and very high-resolution touchscreen interface highlights exactly what's wrong with using a touchscreen: the virtual buttons appear on a flat, featureless screen, so Goldilocks will be taking her eyes off the road for a very long time to use them. Good luck if she hits a bump while trying to press a button -- the little graphical boxes that make up the buttons are so small that she could easily hit the wrong function three buttons over.

We didn't spend enough time in the Escape to test all of MyFordTouch's features (though unlike in older versions, we experienced no sudden reboots or failures), but some features didn't work properly. For example, if Ms. Goldilocks uses her iPhone for music, she's best off plugging it in via the USB adapter. This not only charges the phone, but allows her to use the touchscreen (or SYNC voice-activated controls) to find the music that's not too hard rock or too classical, but Top 40 Just Right. Except that if her iPhone is also paired to the system via Bluetooth, she'll have to consult the owner's manual to figure out how to listen to music via the USB adapter ? either that, or she can to switch to Bluetooth streaming (which eliminates the possibility of browsing the music collection by voice or touchscreen). Either way, she'll be confused. Sound confusing? It's more than confusing, it'd infuriate even Papa Bear from a relaxed hibernation.

Once the music does come on, though, the sound quality is superb and well beyond what you'd expect at this price point. Clearly, with all the gadgets and gizmos (and the powerful subwoofer), Ford is playing to a younger Goldilocks than Honda is.

And then you hit the gas. The 2.0-liter EcoBoost is a rocket compared with the other crossovers here. Its turbocharged torque curve is as flat as the surface of overcooked porridge, and instantaneous thrust is available whenever you want it. Turbo lag is, of course, present, but a loose torque converter masks it almost completely in normal driving. The six-speed automatic shifts smoothly and quickly, and if you sprain your wrist just right, you can call up a pseudo-manual mode with an ill-placed rocker switch on the side of the shifter. Still, the ability to call up individual gears might help when towing -- and when equipped properly, the Escape can tow up to 3500 lb (far in excess of the Honda CR-V's 1500 lb and the Mazda CX-5's 2000 lb).

2013 Ford Escape Titanium 4WD Cockpit 2013 Ford Escape Titanium 4WD Driver Seat 2013 Ford Escape Titanium 4WD Gauges 2013 Ford Escape Titanium 4WD Stack 2013 Ford Escape Titanium 4WD Engine 2013 Ford Escape Titanium 4WD Cargo

The weight of the big nineteen-inch wheels seems to stress the Ford's chassis rigidity (no doubt weakened by the enormous panoramic roof), inducing some cabin rattles over broken pavement. The suspension tuning seems oversprung and underdamped, leading to a bouncy ride on back roads, but the bump stops were left fully unmolested over the biggest of impacts. Ford's stability control programming is excellent, never intruding unless necessary, and then slowing the vehicle only as much as required. Like the Honda, the Escape's AWD system uses a computer-controlled clutch that predicts wheel spin before it happens, so even with all its prodigious power, the Escape won't squeal a tire on dry pavement.

The Escape's electric power steering is quick and responsive, though rubber-bandy in its effort. It has the widest turning circle of the group -- and the narrowest interior. Not only does the Ford trail its other rivals in shoulder room front and rear, but the sloped center stack intrudes noticeably into the driver's footwell. As a result, Goldilocks' right leg will remain in constant contact with hard plastic, fighting to get her leg far enough to the right to reach the offset and partially obscured gas pedal.

The Escape is the only car here that can't fold its rear seats using a lever at the back of the car, but at least the process is supremely easy to do from the rear doors: one lever flips each of the seats over almost completely flat. Despite the smallest overall interior of the group, the Escape's cargo-carrying ability is smack in the middle. The rear seats can be reclined (like the Honda's), making the back of the Escape a very comfortable place to be.

In fact, overall, the Escape is a very nice vehicle to spend time in. We think Goldilocks will like it -- if she's young and in love with high-tech toys. But if all the fairy tales are right, she'll likely love the crossover that's not too minivan-like and not too high-tech toyish. There's a third bowl of porridge that is, to borrow a phrase, just right.

The Specs

PRICE: $32,945/$36,130 (base/as tested)
ENGINES: 2.0L Turbo I-4, 240 hp, 270 lb-ft
TRANSMISSION: 6-speed automatic
EPA MILEAGE: 21/28 mpg

2013 Mazda CX-5 Grand Touring FWD

At $29,165, our Mazda CX-5 was the least expensive vehicle in our trio -- but it lacked four-wheel drive and produced the least horsepower. While we're on the subject of frugality, it also boasts the best EPA fuel economy ratings, and in our rigorous testing (we drove like animals) used by far the least fuel. In fact, it beat the Ford by 30 percent and the Honda by fifteen.

If the defining feature of the CR-V is usability and the Ford's is high-tech, the Mazda CX-5's calling card is gimmick-free elegance. There's a richness to the vehicle that goes beyond the others -- in its exterior styling as well as its cabin. The red-stitched black leather looks and smells more expensive than the hides in the other cars; the no-frills dashboard trades overwrought styling features for simple functionality, and the Mazda's driving dynamics are, simply put, a whole class ahead of its rivals.

2013 Mazda CX 5 Grand Touring FWD Front View 2 2013 Mazda CX 5 Grand Touring FWD Front View 2013 Mazda CX 5 Grand Touring FWD Left Side View 2013 Mazda CX 5 Grand Touring FWD Front Right View 2013 Mazda CX 5 Grand Touring FWD Badge

The CX-5's steering feels like its rack came straight off the shelf of the Porsche engineering center. It's accurate, well-weighted, and highly communicative. Will Goldilocks care about steering? Does a bear cook in the woods? Absolutely! The typical crossover buyer may not speak in terms of on-center steering feel and load buildup, but all drivers know good steering when they feel it: Goldilocks will get in this car and instantly feel like she's connected with the wheels and in control of her vehicle.

And when the bears come running after her, the CX-5 will make the quickest getaway. It may be down 85 hp from the Ford and 30 hp on the Honda, but the Mazda's body weighs some 300 lb less than the Ford and about 100 lb less than the Honda when comparably equipped. With short, closely spaced gearing and a transmission that loves to play ball, the Mazda doesn't suffer much from its lack of power -- and the well-weighted leather shift knob can be thrown into a fully manual gate that uses the racing layout (forward for downshifts, rearward for upshifts).

The CX-5 leisurely rounds bends at speeds that would have the CR-V's tires screaming loud enough to scare off any attacking furry mammal, and it demonstrates class-leading body control over potholes, frost heaves, and speed humps. The front suspension will bottom out over big bumps that the Ford takes in stride, but the rest of the Mazda's driving experience is flawless. And its ride is quieter and more supple than the others'.

In terms of usability and technology, the CX-5 again falls right in the sweet spot. Its cargo room is the smallest of the bunch, but its cabin is biggest overall, meaning it has the most space for people. The rear seat is split 40/20/40, and it can be folded forward in any combination by way of very clever handles near the rear hatch. The resulting load floor isn't, however, perfectly flat.

2013 Mazda CX 5 Grand Touring FWD Cockpit 2013 Mazda CX 5 Grand Touring FWD Driver Seat 2013 Mazda CX 5 Grand Touring FWD Gauges 2013 Mazda CX 5 Grand Touring FWD Stack 2013 Mazda CX 5 Grand Touring FWD Engine 2013 Mazda CX 5 Grand Touring FWD Cargo

The CX-5 features some of the Ford's high-tech goodies without feeling overly gimmicky. Like the Escape, our Mazda was equipped with blind-spot monitoring -- which isn't available on the Honda, which needs it the most thanks to thick D-pillars that obscure rearward visibility. All three cars had reverse cameras, though the Mazda's screen is quite small. The CX-5's optional swiveling HID headlamps make for great visibility on curvy roads at night, and we suspect its Bose stereo is good enough to keep passengers entertained on long journeys over the hills and through the woods -- whether to Grandmother's house or to a rave.

Getting lost shouldn't be a problem since Mazda's navigation system was designed by TomTom, and while the screen is by far the smallest of the three, its graphical buttons are the largest and easiest to operate. The steering wheel controls and gauges are simple, straightforward, and highly legible -- and like the other cars, the CX-5's dual-zone climate control is easy to use, and it spit out the coldest air-conditioned air of the group.

The interesting thing about children's stories is how well they apply to our adult lives. Sure, you can have your porridge any way you like it. The Honda CR-V is like oatmeal -- not very flavorful, but packed with benefits. The Ford Escape is a warm bowl of peppered grits packed with lots of spice and flavor -- though perhaps too much for some. And then the Mazda CX-5 is a delicate polenta -- it's the same basic idea, but somehow this porridge comes across as more substantial, more expensive, and more elegant. Or as Goldilocks might say, it's just right.

The Specs

PRICE: $27,840/$29,165 (base/as tested)
ENGINE: 2.0L I-4, 155 hp, 150 lb-ft
TRANSMISSION: 6-speed automatic
EPA MILEAGE: 26/32 mpg



Jeremy Cato ? The Globe and Mail: 2013 Mazda3: This car should be at the top of your shopping list

"It's pretty easy to make the case that the 3 is the compact car every other auto maker in the world would have liked to have had in its lineup for the last decade."

"Across the board, this is a very good car ? the most important of the last decade, in fact."

Jeff Wilson ? 2014 Mazda6 GT: Tomorrow's Winner

"Mazda's new mid-size sedan draws the best from the refined, sophisticated side of the spectrum, while still living up to its Zoom-Zoom persona."

"Don't be surprised to see it as a contender for next year's Car of the Year Awards. I know I won't be."

Dan Heyman ? 2014 Mazda6 GT: All That and a Bag of 6

"It's a car that's grown up a little and become more handsome with age, but stays true to its sportier heritage."

"This is a great, refreshing and efficient car that looks great, one that I would be proud to have in my driveway."

Jim Robinson ? Metroland Media: Mazda CX-5 brings power and green together

"The CX-5 with Skyactiv technology approaches hybrid efficiency but without the high cost of the additional electric motor(s) and a heavy battery."

"With the 2.0-litre engine, the CX-5 was already one of the most frugal compact CUVs in the market. But now with the 2.5-litre Skyactiv engine, you can enjoy life in the fast lane."

Miranda Lightstone ? 2013 Mazda5: The Mighty Mouse of minivans

"Here's a vehicle that's extremely practical, easy to drive, easy to use as a family vehicle, and fits as comfortably on narrow city streets as it does on open highways."

"I absolutely love the step-in height of the 2013 Mazda5. It's ideal for ingress and egress and putting my son in his car seat in the rear second-row passenger seat was a breeze thanks to the height and the sliding doors."


2013 Mazda CX-5 Named "Top Safety Pick"

2013 Mazda CX-5 - First Drive Review

Beyond its role as Mazda's anchor SUV, this new model is the stalking horse for the brand's future.

BY: DON SHERMAN - Car & Driver
August 2011

We could all live without another compact SUV. The dozen or more already on the market suit every imaginable purse and purpose. So what's the Mazda CX-5's reason for existing? The simple answer is that Mazda's new bouncing baby bear is a smaller, cheaper model intended to round out the brand's set of SUVs?well, and that the small-SUV category is a sales mine and no company can afford to sit it out. But proving that nothing is ever as simple as it first seems, the CX-5 embodies two ulterior motives: This is not only our first look at two major Mazda initiatives, but it's also an accurate preview of other models scheduled for near-term introduction.

Before we delve into that grand plan, consider the key parameters that define the CX-5. It's a compact SUV designed fresh from the ground up with no hand-me-down components. It lives at the large end of its sprawling class and casts a shadow only slightly smaller than Mazda's middle-child CX-7. So the CX-5, a close size match to the Kia Sportage, rides on a 106.3-inch wheelbase (exactly two inches shorter than the CX-7's), and it has length and width dimensions of 178.7 and 72.4 inches versus the CX-7's 184.3 and 73.7. In lieu of the CX-7's sleek, swoopy, smiley-faced envelope, the CX-5 has a much boxier, more practical wrapper. The two Mazda siblings are about the same size inside, with comfortable room for four occupants and a third seatbelt in back for an occasional fifth passenger. (Although we spent a day driving four CX-5 prototypes in Iceland, final details regarding interior room, power, mileage, and price won't be released until the U.S. introduction at December's L.A. auto show.) In keeping with the CX-5's unpretentious role as the most diminutive and wallet-friendly SUV in Mazda's lineup, it will hit the deck with but one engine?a 2.0-liter inline-four rated at about 160 hp?and four driveline choices: front- or all-wheel drive with a six-speed manual or six-speed automatic transmission.

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